February 7th, 2006

Blogroll

Everyone should take some time and check out the blogroll. Of cool import (and unknown to many) are Win, Place, Show and somethingUNUSUAL.

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ESPeNd.

ESPNs commercials for their new mobile service, according to Dan Shanoff of the Daily Quickie, was supposed to be every

Sports fans’ dream: I’m not shilling when I say the Mobile ESPN ad titled “Sports Heaven” will have every sports fan at your party saying, “Shhh! Everyone shut up so I can hear this!” and “Wait, wait: Hit the TiVo and replay that!”

Except that’s not exactly what happened. ESPNs commercials did more detriment to cellTV than any commercial I’ve seen so far. Why? The consumer was walking along, watching his phone. All around him, sports were going on. Did he see any of this? Perhaps on his phone. Perhaps that’s what they were going for. But in reality, our consumer missed being hit by various balls, run over by various athletes, and generally missed all the goings on of life around him. If you’ve noticed other mobile media providers, they either show people watching “tv” lounging around on everyday stationary objects, or listening to music (combining an iPod (only not crappily like ROKR v1) with a cell phone is a great idea). I’m not the only one who said, whaaaa?!
This is just another in the long string of issues I have with ESPN.


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Hey, Watch it!

Sis: Stevie Wonder was staying in our hotel. We kept on bumping into him.

Me: You gotta watch where you’re going. He’s blind, so you can’t really blame it on him.

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